Blogging is something that almost everyone seems to be doing to make an income. There are bloggers who are earning six figures, so it is a serious business too. In this article I am going to touch on what it takes to be among those six figure earners…
Obviously, anyone making six figures with blog marketing isn’t going to give up their secrets unless they can sell it to you in an eBook, a series of video tutorials, or through pay to attend webinars. I’m willing to point anyone in the right direction for free in the hope they’ll find my information helpful and then be agreeable to pay for either my in-depth instruction, or one on one consultation.
Do Not Put All Of Your Eggs In One Basket
A six figure blog income generally isn’t accomplished with just a single blog. It takes the creation and maintenance of many blogs to earn yourself a six figure income. It also takes having blogs that target profitable markets, that have well written and relevant content, and that are properly promoted to their target markets.
The first thing you need to do is find markets that are low in competition but high in the search engine rankings. Naturally the competition for eyeballs in high search engine ranking markets is fierce, but there are ways you can either sidestep or bypass the competition. For example, new smart phone technology is a highly searched topic, thus there are literally tens of thousands of blogs focused on smart phones. However, if you choose a specific model or manufacturer of smart phones the competition lessens. If the model or manufacturer you choose is one that is popular, but not in the top five the competition is less still.
Next, you need to create more than one blog for each product or service you want to promote, and each needs to be unique. Yeah, I know… you’re shaking your head and saying, “What?” My formula is simple. You have selected to focus your blogging on the tablet market, and you’ve found a decent clone of one of the industry leaders’ product. Instead of a single blog constantly discussing the product you instead create one that is dedicated to doing product comparisons between your chosen product and all of the competing products on the market. Another blog is all about price comparisons, expanding on the value of XYZ product to each of the competition’s entrants to the market. For each of the product and price comparisons, a separate blog post is needed. Also, each blog article should contain a link to the other blog, linking directly to the relevant article you’d already posted. If the manufacturer has models that are suited for students, while other models would better serve a business application, each of these too would be covered using a separate blog. A single product model should offer you the opportunity to create at least two blogs focused on a single aspect of the product. Obviously, as you find more products and duplicate the process your network of blogs targeting easier to dominate market segments increases.
Dominate Your Market Segment
Most people, especially those first starting blogging as a business assume it’s best to target the most popular of anything, be it clothing, music, technology, or whatever. While it’s true the most popular items are those most searched for online, they are are also the most competed after keywords as well. To rank high and earn a place on the first page of Google for popular keywords you have to be a master of search engine optimization, or pay someone who is knowledgeable in SEO to earn you organic first page placement using search engine optimization. You also have the option pay Google to be there.
Google’s AdWord program can guarantee you a first page placement every time someone searches for the keywords you need to get people to your blog. However, Google Adword is a costly advertising media for eCommerce web sites, also known as eStores, that are selling products or services directly to consumers. It is an almost impossible advertising media for bloggers who are generally resellers, or affiliate marketers to see a return on investment from.
I recommend looking for a product or service that is popular, but less so than the industry leaders. My reason is that although the market for XYZ smart phones is a fraction of what it is for the industry leaders, few if any bloggers will be write product reviews for them. Therefore, anyone searching online for information related to the products you’re promoting will have fewer places to look, and be more likely to find your blog among the most relevant search results. Your blog appears higher among search engine results simply because there are fewer similar listings. However, the reduced number of listings, which are competitors for the same product, offsets the fact the product appeals to just hundreds or thousands of potential buyers, rather than millions.
You have to appreciate that anyone searching online for a product or service is a prospective purchaser. If there are a million people searching for a product, but tens of thousands of bloggers are promoting it, your market position will be virtually invisible. Whereas, your percentage of market share is much larger if you’re one of just a handful of bloggers promoting products or services to an online market made of just a thousand consumers. It’s simple mathematics…
An iPhone may have a market capable of selling say 1 million phones per day online. Marketing smartphones online are blogs, eStores, forums, newsletters, etc. in the tens of thousands. For this example, lets say there are one million in all to keep the math simple. Each, if equal, would sell one phone each day, but of course things are not equal. Apple’s Online Store will sell the most, while independent cell phone store that have websites will take out a big bite, as will other well established, online merchants with excellent brand awareness. Your relatively new blog, with next to no search engine ranking will be lucky to see a single sale each month.
On the other hand, lets say that just 100 people search for a cell phone they need to fill a specific use, such as one that is waterproof because they intend to go on a river rafting tour, and you have a blog articles posted referencing products that fill their needs they will likely be the first search results they find, and quite probably the links they click on to go and make a purchase. It is better to dominate a limited market where there are also limited choices, be the big fish in a little pond, than be a virtually invisible minnow in a huge ocean.
When your goal is six figure blog marketing, you’ll appreciate quickly that outsourcing some of the work is the way to go. In fact, to make a decent living blogging outsourcing is a necessity, not a luxury. I outsource the setting up of blogs, as well as the creation of the graphics needed. For each blog I always set up social media accounts, which I outsource along with the creation of the graphics to make them unique. I write a great many of my own articles because I enjoy writing, but to keep up with the demand for fresh content I also outsource writing of some articles to people knowledgeable in a given field. My job, like yours, is to bring the outsourced pieces together to create a unique blog that can then be marketed to earn the traffic that translates into income.
I have been marketing online since 1995. The technology that enhances web use since then, and the acceptance of the Internet as a market place as real as any local shopping centre, but with a global customer base, has developed. However, so has the amount of competition. That said, my tried and proven method of sidestepping or bypassing the majority of competitors by focusing on under served products or entire industries, and doing so with multiple blogs promoting each has yet to fail. I hope this guideline helps you come up with you own game plan, or entices you to contact me to discuss developing a strategy I guarantee will work for you and effectively market your blog.