SEO & Blogging
SEO and blogging can be used together to provide you with an almost unbeatable combination, not only for free advertising, but also to make money.
If the objective of your website or your blog is to provide information, or to operate a website on a non profit basis, then both search engine optimization and blogging can work together to improve your current traffic level. If your aim is to make money, either for a bit extra to pay the credit cards each month or as your sole means of income, you can use a blog and a properly designed website to improve your traffic flow and convert traffic to sales.
SEO – The Quick Way
If your website looks good to the search engines then it will have a good chance of being listed. But let’s be realistic: the best is Google, so keep Google happy and the rest will follow. Design each web page, including your home page, around one keyword or keyword phrase. Don’t try to optimize any page for more that one keyword or you will fail.
For the most part, you can forget the meta tags. Put them in if you have the time because there are still some meta search engines and web directories that use meta tags to generate search results, but meta tags are less important nowadays than your content is.
Put your page title in the title tags and include your page keyword in the title itself. Please note though, the page title must not include your keyword or keyword phrase, but for sure it should be a part of it. For example, if your keyword is ‘using blogs’, your title could be something like: Using Blogs and SEO to Make Money’
That’s a good sized title, and a good way to use the keyword ‘using blogs’ for your page. Now, the first heading or headline should be ‘Using Blogs’ Just that, and put it in H1 or at the very least H2 HTML tags. Don’t worry about the purity of your html because a Google bot doesn’t care, as long it can understand your H1 tags and Title.
If you have any graphics, even a payment graphic such as the one that Clickbank provides, add an alt relation to it: < img= . . . alt=”using blogs Image 1”>. This reinforces the information to the search engine spider bot that the theme of the page is ‘using blogs’.
Use your keyword in the first 100 characters of your body html, for example:
Page Title: “Using Blogs and SEO to Make Money”
Post Title: “Using Blogs”
Post Body: “Using blogs in combination with good webpage SEO has been proved time and again to be an extremely effective technique for making money using blogs. The secret is to understand the needs of bloggers and of search engine users, and how to combine the two into a single money-generating machine that you can design to work on autopilot while you work on your next money-spinning project.”
Look at that again: I used the keyword in the heading within the first 100 characters. The keyword is used immediately, with the rest of the words in the title also appearing in the first sentence within the 100 characters. If you also use the keyword at least once more, especially in the last paragraph, the crawlers will love it and you will have a head start on your competitors seeking the top search result placement.
You could then continue on the theme of blogs, and have another section on the same page with the heading: “Using Blogs and SEO” contained within H2 or H3 tags that expands on the theme of blogs and SEO, while introducing the concept of using blogs and web pages together to their mutual benefit.
That is all you need do on each page, but do it on EVERY page that should be optimized for every different keyword that you have identified as being worth while to use on your website.
Internal Linking Strategy
Ease of navigation for visitors also means you are leading the search engine bot crawling your blog to dance your dance, and not Google’s dance. Lead the spider to the pages you want it to see when you want it to see them, and bar it from seeing those it doesn’t have to see. You can allow humans to see pages that you have barred from spiders of course through the use of coding, but that’s for another post.
Your blogs should show every change you make to your website, but be optimized for different keywords to those your website is using. There is nothing to gain from keyword redundancy spanning both your blog and website if you have properly used keywords in the title and image tags, within the textual content of your website, and in you blog posts.
I strongly recommend submitting articles you use in your blog or on you website to article directories as well. However, article directories usually only allow a single link back to the author’s website. Articles in your blogs can include as many links as you wish, advertising as many websites or products as you want. That is one of the major benefits of a blog when used in conjunction with websites. You can use one to advertise the other without fear of losing anything because they both belong to you. You cannot have a net loss with links between two of your own sites.
I also recommend you ping your blog to every web2 site that you are registered with because you can get more traffic than if you had only used SEO for your free traffic.
If you use easy SEO and worry only about the elements I have mentioned above, you’ll have a good chance of your website and blog being listed high in Google and other search engines. If you use your blogs to advertise your site, not only to other bloggers but also to as many social bookmarking and Web2 sites as possible, you can achieve success in much less time than you might have imagined.
If you are not willing or able to put the time into blogging and Web2 work, it’s likely you will not be too successful and I strongly suggest contacting me or another web service company to manage your website, blog, and related marketing and promotion.