Off-Page Optimization Defined
Off-Page Optimization refers to elements not within your website or blog, but that effect organic search engine results. Off page optimization includes your site’s link popularity and page rank, and the better off page SEO, the better your site will perform with search engine rankings.
Off-Page Optimization Tools & Techniques
- Submit you site to search engines
- Make directory submissions
- Send out press releases
- Submit articles to article directories
- Take advantage of social networking sites
- Take advantage of bookmarking sites
- Submit to RSS feed directories
- Make sitemap submissions
- Make video submissions
- Use keywords in anchor text
- Obtain links from high ranking publisher sites
Shortly I will have an eBook available detailing each of the above techniques and a list of sites to submit videos, press releases, articles, links, and site maps too. Drop you contact info in the comment section and I will give you a heads up when it is ready (comments are invisible until I approved them so your info is private). You can check back here too, because I will put a link up once it is ready.
Submit you site to search engines…
Some people may not consider search engine submissions off-page SEO. However, if yours is a new website, you have to let the search engines know you exist. Getting listed in Google and the other popular search engines is one of the most effective ways of directing free, targeted traffic to your website.
You do not have to buy software or spend money having someone submit your website URL to hundreds of search engines. All search engines will eventually find your blog or website, but as owner of a new website or blog you want them finding it sooner, rather than later.
To notify search engines of your new website’s existence, I recommend using the free search engine submission option provided by SubmitExpress.com. It submits your URL to the most popular search engines, and quite a few lesser known ones automatically, and this is all you need to get started. Be sure to follow the links to manually submit your URL is instructed to do so. Also, I need to tell you that a free submission to a search engine only assures that search engine know your website exists. It does not guarantee your website will be indexed and appear in the search results, but my experience is that 90% of the time indexing takes place. Lastly, it can take up to 12 weeks for your website to be indexed by a search engine, even with your having submitted it, so be patient.
There are only a handful of search engines that actually generate traffic, first and foremost being Google, followed by Yahoo and Bing. There are other search engines such as AOL, Alta Vista, DogPile, etc., but these all pull their results from Google, Yahoo and/or Bing.
Make directory submissions…
There’s a lot of negative advice among search engine users when it comes to the importance of submitting to directories. It’s true that people don’t use web directories often, far less than they do search engines. However, the reason I recommend submitting to web directories is because search engines use them like a referral system. This is because the information has been scrutinized by humans.
Once you’ve submitted your website or blog to web directories, a human takes over and visits your website. Now your blog or website is reviewed and scrutinized by a human, as opposed to a search bot algorithm. Once your website has been approved by the reviewer, the search engines consider it as validated and attach more value.
Send out press releases…
Press releases are one of my favorite ways to notify people of a new website, blog, product or service, while at the same time creating a quality back link. Your press release should just highlight the facts and benefits of whatever you are announcing, and include a link to the website, blog or squeeze page. Less is better with press releases because, by their very nature, they’re scanned by readers looking for anything of interest and then following up on or dismissed. A press release is usually sent out to publications, news organizations, forums, etc.
Submit articles to article directories…
To develop valuable off-page SEO, write and article or pay to have one written and submit it to article directories. Submitting your articles to article directory submission sites is a great way to gain inbound links back to your site. You will also be positioning yourself as someone knowledgeable and, therefore, probably having a blog or website containing useful information. Each time you write an article and submit it to your blog, you can also submit it to article directory sites. I do, and strongly recommend anyone does.
Writing unique articles to submit to article directories is best, but not necessary to submit to article submission sites. I do write my own articles, but you can purchase articles or contract someone to ghostwrite articles.
Submit your article to article directory sites that are classified as ‘Dofollow’ sites whenever possible. Doing so will earn you points towards improving your Google Page rank.
Take advantage of social networking sites…
Social networking sites hold great value for search engine optimization because they’re accepted by Google’s most recent search algorithm, “Panda” for social approval.
Like most people with an online presence, you probably have accounts with Facebook, Twitter, LinkedIn, etc. These are social networking sites, also known as social media site, and are a great way to connect with other like-minded business owners to share ideas, services and product launches. They are also excellent tools for generating off-page optimization because of their acceptance as sites of value by search engines.
Take advantage of bookmarking sites…
Bookmarking sites are slightly different than social networking sites, but no less effective at off-page optimization. Bookmarking sites focus on sharing links with others who have similar interests. The concept of a bookmarking site is that a blogs, websites or articles you find interesting, those sharing your interests will find useful or interesting too.
Being as you are reading this article, I feel safe in assuming you have one or more bookmarking site accounts, such as Digg, StumbleUpon, Delicious, Technorati, etc. To take advantage of these valuable resources use them, and while doing so add links to your own website, blog or articles. Again, this is something I try to do every day so obviously recommend to anyone.
Submit to RSS feed directories
An RSS feed directory is a location to where people can seek out content that they can use for their website or blog, or that they can subscribe to for their personal use. To help people find your blog, you can submit your RSS feed to a directories that will syndicate your blog content and give you more exposure.
Your RSS feed is usually your full URL with the word “feed” or “?feed=rss” directly after the address. Example, mine is http://make-money-with-blogs.com/?feed=rss. When you submit your feed to RSS directory sites, you’ll usually be required to submit the URL of your RSS feed, and select a category that best describes your blog.
Make sitemap submissions…
In 2005, Google introduced the XML sitemap format. In 2006 it was adopted by the Yahoo, Bing, then called MSN at the time, and Ask search-engines. This gave publishers a standard format to follow for creating one sitemap that the top search engines could use.
Many websites, and especially blogs can be very large, containing a few pages, but many posts. So a sitemap is needed to ensure that your blog or website has ”full crawl” capability when visited by the search engine bots.
Creating sitemaps by hand is a tedious task. Fortunately, there is a WordPress plug-in called Google (XML) Sitemaps that will do this automatically for you each time you publish new content.
Make video submissions…
Creating a video nowadays is almost a must for SEO. Video is fast becoming first page domination on the search engines, if done correctly that is. Considering that the search engine cannot read the video, on page optimization is crucial when explaining what the video is all about, and how it should be judged by the search engines.
When creating your video don’t worry about creating a Hollywood masterpiece. It is best to just be yourself, and studies have shown that people relate to videos of others better when people are just being natural. Create your video, then distribute to various video sites like YouTube.
Use keywords in anchor text…
Whenever you are leaving comments on blogs and forums, or leaving your author bio on article directory submissions sites, or even an inbound link back to your site from another person’s blog or site, use keyword rich, linkable texy that describes your blog, website or article. This is known as anchor text.
Obtain links from high ranking publisher sites…
When it comes to off page optimization, building inbound links is a way to put your blog or website in the running as an authority site. This is a crucial off page SEO factor that cannot be overlooked for search engine results page placement..
Off page SEO is a crucial element and should figure prominently within your overall search engine optimization strategy. Experts state that off page optimization is responsible for approximately 60% of the ranking factors that the search engines look for with your site.