To know why Adsense is essential for your content sites is to know first how this works.
The concept is really simple, if you think about it. The publisher inserts a Java script into his or her website and each time the page is accessed, the java script will pull advertisements from the Adsense program database. The ads are always relevant to the content and targeted to the visitor’s IP, thus much more likely to be something the visitor is interested in. If a visitor clicks on an advertisement, the website owner who is serving the ad earns a portion of the money that the advertiser is paying the search engine for the click.
The search engine is the one handling all the tracking and payments, providing an easy way for webmasters to display content-sensitive and targeted ads without having the hassle to solicit advertisers, collect funds, monitor the clicks and statistics which could be a time-consuming task in itself. It seems that there is never a shortage of advertisers in the program from which the search engine pulls the Adsense ads.
The first reason why Adsense is essential for content sites is because it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous enhancement of determining ad relevance to generate clicks on advertisements, is the appearance of more advanced system that allows full ad customization of ads. Webmasters are given the chance to choose from many different types of text, colours, and ad formats to better complement their website and fit their webpage layout.
The different formatting enables the site owners the possibility of generating more click through traffic from visitors. It’s a win-win for all concerned, the visitor finds something of interest, the advertiser gains traffic to his or her website, and both Google and the website owner earns advertising revenue.
The second reason is the ability of the Adsense publishers to track not only how their sites are progressing but also the earnings based on the webmaster defined channels. The recent improvements in the search engines gives webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates. Web publishers can now track specific ad formats, colours, and pages within a website. Trends are also easily spotted.
With the real-time reporting at hand, the effectiveness of the changes made will be assessed quickly. There would be time to sort out the contents that people are making the most clicks on. The ever-changing demands would be met while generating cash for the webmasters and publishers. The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best.
The last and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. Thus increasing the possibility that a prospective web surfer will have an interest in their product and services.
Adsense is all about targeted content, the more targeted your content is, the more target the search engines’ ads will be. There are some website publishers who focus more on their website content, and how best to maintain them rather than the cash that the ads will generate for them. Such websites and blogs actually do better than what are known as MFA (Made For Adsense) websites that are shallow websites, often a single page, that have little content beyond the minimum needed to have a relevant ad pulled from the database. The reason content rich websites and blogs do better is simple, people visiting once find them a useful resource and return, often referring the site to friends or associates, while others make include links on their own blogs and websites. Plus content rich websites and blogs retain a visitor longer, whereas sites void or quality content lose visitors in a matter of seconds. More traffic on a page that visitors remain on longer increases the likelihood of relevant links being clicked on.